Jason’s passion is solving generational challenges for leaders using his unique research discoveries. He delivers results through his acclaimed keynote presentations, strategic advisory work, and unique behavioral research. His talent is applying insights from his 65+ research studies with his frontline experience working with over 700 clients to uncover specific, new solutions that drive measurable results. He’s funny, too.
Jason has been featured on 200+ TV shows, including 60 Minutes, 20/20, The Today Show, CNN, CNBC, and The Early Show. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. Jason is known for discovering Millennials are breaking into two generations: Mega-llennials and Me-llennials. He’s also acclaimed for his discovery that “Technology is only new if you remember it the way it was before.” Jason was the first to share with the media that COVID-19 was Gen Z’s generation-defining moment.