Event Details

Join Ashley Sandy, of LONDONmiddlebury, for an informative webinar that introduces the fundamentals of Search Engine Optimization (SEO) and explores its importance for businesses and organizations. Having a strong online presence is crucial to attract audiences and remain competitive, so this workshop will provide a clear overview of how search engines work and share essential strategies to improve your online visibility. Attendees will learn about key SEO concepts such as keyword research and clusters, meta descriptions, heading tags, backlinks, and site structure. The session will also include real-world examples of businesses and organizations that have successfully implemented SEO techniques to enhance their online presence.

As a valuable takeaway, all attendees will receive a downloadable comprehensive SEO Guide, which breaks down complex SEO topics into manageable, actionable steps. This guide features detailed explanations, practical templates, and recommended tools to help you analyze your existing content, identify strategic keywords, and optimize your site for better search engine performance.

This webinar is open to members of ACEDC, ACCoC, and Franklin County businesses referred by FCIDC. Registration is free.

Registrants will receive a Zoom link from the Addison County Chamber of Commerce via email shortly before the webinar starts.

Hosted by the Addison County Chamber of Commerce in partnership with the Addison County Economic Development Corporation


  • Ashley Sandy (Partner and Brand Strategist at LONDONmiddlebury)

    Ashley Sandy

    Partner and Brand Strategist at LONDONmiddlebury


    Ashley Sandy is a Partner at LONDONmiddlebury, a Winooski-based marketing agency that specializes in helping non-profits, small businesses, and global enterprises unlock growth through innovative strategies. Her ability to distill complex marketing concepts into actionable insights has been a key factor in the agency's success, and her commitment to finding systems that work is rooted in her belief that creativity and innovation are essential to designing successful strategies.

    With over a decade of experience in the marketing industry, Ashley, an Addison County native, is well-equipped to share her insights and help attendees understand the importance of SEO for their businesses and organizations. She also serves as a marketing instructor for Mercy Connection's Women's Small Business Program Start-Up course, where she shares her knowledge and experience with aspiring entrepreneurs.

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ACEDC Event Ticket
Standard Price Complimentary